Brand

About Us

The concept of FORMULA IOZZI was created by Federico Iozzi, an eclectic young entrepreneur born and raised in the fashion capital of the world, Milan. Federico grew up in the world of fashion, inspired by the iconic style of overland travelers and motorsports legends of the past. Federico's great passions are automobiles and racing. After returning to Italy from his studies abroad and a career in the motorcycle helmets business, he decided to merge his two souls and launch the first lifestyle brand for Refined Gentlemen Explorers. The word 'formula' in FORMULA IOZZI indeed pays tribute to car racing but it also signifies a new market approach that aims to eliminate intermediaries. IOZZI embodies every element of the founder's life that he brings into this brand.