About Us

The concept of FORMULA IOZZI was created by Federico Iozzi, an eclectic young entrepreneur born and raised in the fashion capital of the world, Milan. Federico grew up in the world of fashion, inspired by the iconic style of overland travelers and motorsports legends of the past. Federico's great passions are automobiles and racing. After returning to Italy from his studies abroad and a career in the motorcycle helmets business, he decided to merge his two souls and launch the first lifestyle brand for Refined Gentlemen Explorers. The word 'formula' in FORMULA IOZZI indeed pays tribute to car racing but it also signifies a new market approach that aims to eliminate intermediaries. IOZZI embodies every element of the founder's life that he brings into this brand.


We are a young brand completely created in Italy, which was born with the intention of consolidating the link between the world of fashion and that of engines.

Overshirts with a unique style that aim to offer a new idea of ​​Gentlemen Drive, fusing chic and functional sportswear with Italian manufacturing excellence.

The attention to detail, the fine and practical fabrics, the vintage-flavored prints, the innovative embroideries and the eccentric patterns of the accessories are all elements that reinterpret the typical outerwear of overland travelers in a contemporary key; moving away from the American imagination seen so far and creating a new one: that of the Refined Gentlemen Explorers.

We have created an all-Italian style, capable of creating iconic and highly recognizable looks thanks to the uniqueness of a 100% Made in Italy product.

With this new project we want to rewrite the rules of the market with a new winning formula that binds us directly to the consumer. Following the entire supply chain without intermediaries, from the production of the garment to delivery, allows us to meet the needs of the customer making them feel part of the brand.

Made in Italy

Made in Italy for us does not mean only premium quality and luxury finishes. Made in Italy is synonymous with heritage, study, history and the pursuit of beauty.

As an Italian brand, we feel the need and the duty to embrace tradition, to establish ourselves in a panorama - that of fashion - in constant development and in the continuous search for perfection.
Ours is a sustainable business, avant-garde and attentive to environmental balances, which combines with the unique artisan vocation of our country. The creative idea was born in Milan, in the capital of fashion, while the workmanship is entrusted to producers from some of the most well-known towns in the Marches and Como, places that have made the "knowledge of the hands" their hallmark.

In Formula Iozzi we aim to dress the modern Refined Gentlemen Explorers with high value fabrics: precious, respectful of nature and made with love; ready to dress those who decide to explore the outside world with an unmistakable style.