The concept of FORMULA IOZZI was created by Federico Iozzi, an eclectic young entrepreneur born and raised in the fashion capital of the world, Milan. Federico grew up in the world of fashion, inspired by the iconic style of overland travelers and motorsports legends of the past. Federico's great passions are automobiles and racing. After returning to Italy from his studies abroad and a career in the motorcycle helmets business, he decided to merge his two souls and launch the first lifestyle brand for Refined Gentlemen Explorers. The word 'formula' in FORMULA IOZZI indeed pays tribute to car racing but it also signifies a new market approach that aims to eliminate intermediaries. IOZZI embodies every element of the founder's life that he brings into this brand.
FORMULA IOZZI is a lifestyle brand that is fully Made in Italy, born to unite the world of fashion and motorsports. Think: overshirts with a unique style that offers a new concept of the Refined Gentlemen Driver, blending sporty, chic, and functionality with Italian manufacturing excellence.
The attention to detail, high-performance fabrics, vintage-inspired prints, innovative embroidery, and eccentric accessories are all contemporary reinterpretations of the classic overland traveler’s attire. FORMULA IOZZI aims to revolutionise the American imaginary by creating a brand reflective of the Refined Gentlemen Explorer. We have created an all-Italian style, creating iconic and highly recognizable looks thanks to the uniqueness of a 100% Made in Italy product.
Our vision is to rewrite the industry rules with a new winning formula that connects us directly with the consumer. By controlling the entire supply chain without intermediaries from production to delivery, FORMULA IOZZI is able to meet the needs and desire of customers by making them a part of the brand.
Made in Italy
Made in Italy means more than premium quality and luxury finishes. To us, Made in Italy is synonymous with history, heritage, and the relentless pursuit of beauty.
As an Italian brand, we feel a sense of pride and duty to embrace tradition, to impose ourselves on the fashion landscape, while challenging the status quo and ensuring that we continue to push boundaries in our pursuit of perfection.
FORMULA IOZZI is a sustainable business, at the forefront conscious environmental practices. This is combined with the unique artisan vocation of our country. Manufacturing is entrusted to some of the most famous producers in the Marche and the Como Lake regions. These destinations have made the "wisdom of the hands" their hallmark.